marketing channels
marketing channels
Paper instructions:
1 Please describe the relationship between entry barriers and exit barriers Porter described in page 11 in the context of the marketing channel field. Some example can be: the purchase or lease a large fleet of trucks can be an entry barrio for those who want to enter the transportation industry.
2 Please identify the justifiable reasons for a channel member to use the air cargo to transport Saudi dates to Chinese market and with what product from China you can justify using the air cargo to bring back and sell in the Saudi market?
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