Marketing Comsumer Services

Marketing Comsumer Services
Travel agencies are losing business to online bookings offered to passengers by airline websites. Suggest some possible focus options open to travel agencies wishing to develop new lines of business that would make up for the loss of airline ticket sales.
Discussion: Starbucks and Swiss Chalet

Starbucks and Swiss Chalet are well known and very different restaurants in America. Using the ‘Flower of service’ below as reference, describe how these two establishments differ in core and supplementary services. If you are not familiar with Swiss Chalet, select another full service restaurant for comparison.

Discussion: Customer Perspective
From a customer perspective, what do you think serves to define value in a) a hairdressing salon / barber shop, b) a theatre performance and c) a college education.
Discussion: Advertising
Think of two services you use and their advertising (can be any medium or several). Do you think it is effective? Why or why not? Does the advertising truly reflect the service you have received? Explain why.

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