Marketing: FTC Social Media Disclosure Guidelines
Instructions attached
Answered the following questions with 1-2 thoughtful paragraphs each:
- If there is a connection between an endorser and the marketer that consumers would not expect, and it would affect how consumers evaluate the endorsement, why is it important that the connection be disclosed?
- Why are businesses required to have a social media policy and train employees?
- What are the “10 Magic Words” of disclosure?
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