Marketing Management – Assignment
Critical Thinking
1. Choose a firm that currently manufactures and sells its products or services only in the KSA. Choose and defend a global entry strategy for the firm based on the discussion made in Chapter-8. (Minimum 300 words)
2. Put yourself in the position of an entrepreneur who is developing a new product to introduce into the market (a new backpack). Briefly describe the product and each component of its value proposition. (Minimum 300 words)
3. Suppose Dominos wants to open a new restaurant. What are some secondary sources of information that might be used to conduct research on potential new locations? Describe how these sources might be used. Describe a method Dominos could use to gather primary research on prospective locations. Do you think Dominos should conduct the primary or secondary source research first? Why? (Minimum 400 words)
Solve these questions
the words between 1000 to 1100
it should have at least three (3) reference
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