Marketing managment

Marketing managment

The assignment is expected to demonstrate and assess a company of your choice from the perspective of Marketing Management. Your chosen company should be an internationally operating but locally/regionally present company.
Your analysis should include the following marketing concepts, where applicable, and a justification for their use.
– Strategic options –
– Market Analysis
– Marketing Mix analysis
– Product Life Cycle analysis
– Understanding of Buying Behaviour
– Marketing Communication Mix analysis
– SWOT analysis
– Channel Management
– Online Marketing
I will keep it open for the writer to choose a company he is comfortable to work on but it must be a construction company which operated internationally but works in united Arab Emirates

Pls depend on Kotler’s book Principle of marketing for the most important points e_ book will be attached and all academic slide which where mention in the class will be attached too

This assignment must be in an academic format at MBA level

Objectives ,,Requirements ,,Assessment Scheme and the GUIDELINES FOR WRITING THE ASSIGNMENT will be attached

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