MARKETING PLAN ASSIGNMENT

Your team has been hired as marketing consultants, primarily to advise and develop a marketing plan for a product  of your choice, preferably a product related to your subject.

Develop a marketing plan proposal detailing the following:

A mission statement for the company ; PESTLE and SWOT analysis; customer and market segmentation and the strategic
position of the company (what is its main purpose and what market/s it will target); main marketing objectives and
marketing planning to achieve your objectives,
plans and policies (e.g. pricing policy, product and promotion plans) and an evaluation plan for monitoring the
implementation of a marketing campaign.
Assessment

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