Marketing Plan Project

1. Current Situation (Microenvironment) which should include the following:
o Economy
o Legal
o Government
o Technology
o Ecological
o Sociocultural
o Supply Chain

2. SWOT Analysis (Mobil Food Cart):
o External threats
o External Opportunities
o Internal Strengths
o Internal weaknesses
o Critical success factors in the industry
o Our sustainable competitive advantage
3. Implementation:
o Personnel requirements
o Responsibilities
o Incentives training required
o Financial requirements
o Information system requirements (Marketing/management)
(Marketing: Twitter, facebook)
o Monitoring results and benchmarks
o Contingencies
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