Marketing research reflective essay Custom Essay

Students must submit an individual reflective essay, appropriately referenced, which should reflect the learning that has emerged from application of theory/ learnings to a live exercise. There is a single essay option:

With reference to your research project, critically evaluate the choices you faced in planning your research design and selecting your methods. Make reference to relevant theory to support your discussion and illustrate how theory helped you to make these choices.

Use a selection of standard texts on marketing research and employ on-line search facilities to identify scholarly articles that discuss research design issues. A minimum of four appropriate journal references is required. There is a 2,500 word limit excluding the bibliography and any appendices; the essay must be no less than 2,200 words. The text by McGivern is a good starting point but by itself is inadequate for the task. Also consult the Market Research Society Code of Practice.

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