Marketing Strategy

Marketing Strategy
Template for the report, assessment details, criteria and places for references attached.
Included in each area of the report are the instructions for each area with how many words, what to write etc.
This is not a book report but I couldn’t locate just report.

You will be writing a report for Ms Bradley in which you address the following content (additional help with what to cover is provided online):
1. Discuss the buyer behaviour associated with fast food consumption.
2. Analyse Microenvironment. Who are the relevant publics? Who are the suppliers? Identify who the competitors would be – Briefly summarise the likely competitors, what they offer and who they seem to target.
3. Analyse the Macroenvironment. What are the society-wide influences on fast food? Are there demographic, economic, natural, technological, political, or cultural trends that have, or will, affect fast food consumption?
4. Suggest a possible marketing strategy – The aspects of marketing strategy that you should cover include:
? Your recommended target market. Don’t forget to describe how you segmented the market and how you selected the target market
? How the new business should be positioned – give an overview of positioning theory briefly and then explain one or more positioning approaches that you think the shop should follow.
5. Outline the following three elements of the Marketing mix:
? Ideas for the products and services that could be offered and how they can be offered. Explain the different levels of product and how you think Janet should apply them.
? Pricing – Describe the pricing strategy that you recommend and justify your choice.
? Distribution – Briefly outline the distribution strategies you would recommend. For example, we would you locate outlets? Would you own retail outlets or offer franchise options?
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