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Mini-Business Plan

1. What is the business? Give an ample description of the business?s mission and core activities, including a description of the products/services that you will be selling, and why you think this is an important/interesting area of business to operate within.

2. Who are your customers? Describe the various customer segments that you will serve and how your products/services meet their needs. Also indicate how you will reach them (channels, relationships, etc).

3. What is your value proposition? Describe what is unique about your offering and demonstrate why customers will be willing to pay for it, versus what is currently being offered in the market.

4. Is your company financially viable? Give a short estimation of projected costs, revenues and profits in the first three (3) years of operation. Please include your assumptions!

5. What gives your company a competitive advantage? What is your strategic position versus existing customers, suppliers, customers, substitutes? Also indicate what strengths (think strategically valuable resources, assets and capabilities) you and your team have that enables you to deliver the value proposition.

6. What makes your company innovative? Describe why your company is innovative.

7. What makes your company sustainable? Utilize the sustainability paradigms to demonstrate how your company strives for economic, environmental and social sustainability.
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