Nadler-Tushman Congruence Model

Using the Nadler-Tushman Congruence Model, conduct an analysis of Whole Foods Market’s inputs and how they align
with the strategy.

. Review Whole Foods Market?s strategy and then determine which one of Porter?s competitive strategies fits with
this strategy.
Review the company?s inputs and determine one or two specific critical inputs from each input category:
environment, resources, and history.

Ultimately, determine how aligned the critical inputs are with the strategy. Is there high congruence
(alignment), some congruence, or little to no congruence?

Review the strategy and then classify it as one of Porter?s competitive strategies.

Identify the Key Input factors in the first three categories. Explain why these are the critical input factors.

Determine how congruent the three input factors are with the strategy.

1. First discuss the organization?s strategy and classify it according to Porter?s three generic competitive
strategies.
2. Identify the most critical inputs in each of the first three categories and justify WHY they are critical. Also
explain what effect the inputs from one category have on inputs from the other categories. How well does the
strategy fit with the environmental, resource and historical inputs you identified?

3. Make a Case for your proposition as to how the Key Inputs support (are congruent with) the Strategy.
Specifically make a claim: ?The inputs at Whole Foods Market consisting of Organizational Environment factors.
Internal Resource factors, and Historical Tradition factors are [highly, partially, or minimally] congruent with
the company?s strategy.?
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