Part 2 – Company Overview

Assignment 2 Company – Company Overview

The Company Overview assignment is the first part of your ongoing strategic management process for the course. 

Research your chosen company and thoroughly research and find as much information as possible.  Use the companies website and avoid using non-business sites.  Write the company overview using the APA format.

In your APA formatted overview, you will need to include the following:

APA Title page with your company logo, company name, title of assignment, student name, professor name and current date
Table of Contents (created through Word)
Company background & history (from the beginning to current year)
Your companies industry description and outlook for next 10 years
Company current vision statement, mission statement, and objectives
Company leadership (ie. CEO or President) and their leadership style
Company products and/or services
Company target market based on demographics and psychographics
Company location(s): national and/or international

All parts of the company overview should be written in order and complete sentences.  The assignment should be in the APA format.

Assignment 2 is worth 20 points.

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