Planet Starbucks

Planet Starbucks

THE CASE STUDY IS ABOUT PLANET STARBUCKS
YOU WILL NEED TO ANSWER THIS FOLLOWING 3 DISCUSSION QUESTIONS:
1. IDENTIFY STRABUCKS’S STRENGTHS AND WEAKNESSES IN THE AMERICAN MARKETPLACE. ARE THESE STRENGTHS AND WEAKNESSES THE SAME AS IN THE AUSTRALIAN MARKETPLACE? WHY OR WHY NOT?
2. MATCH STARBUCKS’S RELATIVE STRENGTHS WITH THE OPPORTUNITIES THAT PRESENT THEMSELVES IN THE AUSTRALIAN MARKET.
3. DESCRIBE STARBUCKS’S CURRENT MARKETING STRATEGY IN THE AUSTRALIAN OR NEW ZEALAND MARKETS. HOW IS STARBUCKS’S STRATEGY COMPARABLE TO THAT OF THEIR MAJOR COMPETITORS IN THAT MARKET? WHAT ARE THE KEY DIFFERENCES AND HOW DO THESE DIFFERENCES ENABLE BOTH FIRMS TO COEXIST?

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