Press Release: Tour de Sandwich
Press Release: Tour de Sandwich
This is not an essay,it is a press release at a degree level.
500 words followed by an individual outline plan, target media and target audience for the distribution.
The press release should be about “Le tour de Sandwich” which is a program included in Sandwich Goes French event (more information on www.sandwichevents.org.uk/Le-Weekend-sandwich-events.shtml ). Few details about the event:
• Bring inward investment to Sandwich
– Sandwich goes French for the weekend
– Other musical activities, food, fair, car rally
• 3 year old event
• 150 to 300 riders, plus extra on day
• Offered by Sandwich/ Honfleur Twinning Association
• First year link to British Cycling
– Using ‘Map my ride’ for route; three routes Red, White and Blue
– Pits stops/ staggered start
– Children’s ride
• Working with local companies for sponsorship / bike hire
• Poster boards on main road
Layout of the press release:
1. Press release clearly stated in design
2. Release date
3. Contact information (usually at end)
The press release must not market the event,it must only be factual so please steer away from marketing approach.
It needs to have an angle/interesting message that people want to read about. Mainly targeted towards regular cyclists
—
Referencing Requirements:
a website that has the information about the event: ttp://www.sandwichevents.org.uk/Le-Weekend-sandwich-events.shtml
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