Questions and Anylysis
Questions and Anylysis
Read about word-of-mouth marketing in pages 401-407. for the Author of (Solomon et al).
Please answer the questions below One by One.
1. Compare and contrast two of the methods given (rumours, negative WOM, viral marketing, and guerilla marketing).
2. Be especially sure to discuss these methods in light of holistic marketing (as studied in ME)
3. And the role of socially-responsible marketing.
4. By the end of your paper, its reader should also ascertain the pros and cons for the two approaches of marketing across cultures and generations.
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