Report for Rating Your Uni

Report for Rating Your Uni
Marks will be assigned taking into consideration among other things:
• The quality of the sitemap and wireframe you designed (among other things, are they both well thought out and visually represented, do they meet the web site’s goals, are they intuitive and consistent with one another, etc.?), and how both designs are discussed and justified in your report (e.g., do you clearly argue why certain options were preferred over others, does your justification take into account the task setting, are you referring to other (competitor) sites where useful, etc.?) (40% of the marks);
• Your SEO explanation, discussion and recommendations: e.g., do you give a correct and clear explanation; does your discussion cover all relevant aspects; do you provide enough specific examples (e.g. useful keywords) and are they likely to help the group improve its site ranking? (40% of the marks);
• General report quality criteria: e.g. report structure, clarity of argumentation, whether appropriate reference is made to relevant literature or other sources; also, does the report communicate effectively with your target (non-specialist) audience?
MANG6180 ? Web Applications ? Repeat Student Assignment Task 2: Report for Rate Your Uni
write a report for this client in which you are asked to:

1. Work out a suitable sitemap outlining the site’s navigation structure, as well as a wireframe for the homepage that meets the site’s requirements, thereby explaining and justifying your design choices;

2. Provide an intuitive explanation to the client company’s manager what is meant by the process of “search engine optimisation” (SEO), discuss why SEO is important to promote the site and make it a success, and give specific examples of what they could do both on- and off-site to improve their ranking.

Your report should be no more than 2500 words. (Please refer to the School’s standard guidelines regarding word length for coursework)

Deliverables
You must submit your report both through Blackboard (Turnitin) (using the same submission link used for the group project) and submit a version to the student admin team, thereby following the instructions provided in the accompanying email or letter.

Assessment
Marks will be assigned taking into consideration among other things:
• The quality of the sitemap and wireframe you designed (among other things, are they both well thought out and visually represented, do they meet the web site’s goals, are they intuitive and consistent with one another, etc.?), and how both designs are discussed and justified in your report (e.g., do you clearly argue why certain options were preferred over others, does your justification take into account the task setting, are you referring to other (competitor) sites where useful, etc.?) (40% of the marks);
• Your SEO explanation, discussion and recommendations: e.g., do you give a correct and clear explanation; does your discussion cover all relevant aspects; do you provide enough specific examples (e.g. useful keywords) and are they likely to help the group improve its site ranking? (40% of the marks);
• General report quality criteria: e.g. report structure, clarity of argumentation, whether appropriate reference is made to relevant literature or other sources; also, does the report communicate effectively with your target (non-specialist) audience? (20% of the marks).
This assignment accounts for 70% of your module mark. The remaining 30% of the module mark will come from your individual scripting assignment.

 
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