Research for Consumer Behavior Report on Recommendations

Instructions
An essential component of working together is that each member of the group must bring something to the team. Throughout the course, you will be conducting research and sharing your findings with your marketing team. You should conduct your research through the lens of your role on the marketing team. Your resource can be a website, reading, article, video, or anything that will help your team successfully complete the recommendations component of the Consumer Behavior Report. (Link will open in new tab.)

To complete this discussion board post, each team member must do the following:

Identify a resource that relates to your role on the team and the topic of recommendations.
Reference the title of your resource (cite it in APA format).
Provide a summary of the resource.
List 3-4 key ideas contained in the resource that address the topic and your role (Pricing Specialist) on the team.
List 3-4 questions and/or things you are confused about with regard to key ideas, claims, and conclusions.

Attachment is for reference. Target client is Disney Land.

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