Rhetoric

1. Make sure you understand the point made on p. 81, 85, and 87, about how the resources out of which subculture (like punk) is made are "both real and ideological." Cultural material subcultures use and to which they respond is heavily mediated by school, family, work, mass media, peers, etc. Note the role of the media in producing ideological effects, how "working class" types (or white collar types, for that matter) imagine themselves based on how media portrays them, but especially how groups imagine other groups with whom they may or may not have any daily interaction.

2. Again, how does subculture challenge the normative world? Thus, for rhetorical-cultural critics, how may subcultures reveal ideology? P. 91

3. What are the two forms of incorporation by which subcultures are tamed, or incorporated into dominant cultures?

4. How was British punk dealt with by the media?

5. If youth cultural styles begin by issuing symbolic challenges, how does Hebdige think they must end? P. 96

6. In what ways could you see the dominant culture employing rhetorical argument strategies in dealing with the threat of subculture? For example, how might you see redefinition being used? Turning the Tables? See p. 99

7. In what ways does the dilemma of punk protest rhetoric, as described on p. 122, show that subcultural protest rhetoric may be doomed as soon as it is born through publicity?

8. Was punk really rhetorical? Using the major characteristics and social functions of rhetorical discourse discussed throughout the course, decide whether punk manifests those characteristics and functions. Does Hebdige?s book suggest the complexity of practicing and studying rhetoric in mass-mediated environments? If so or not, why and how?
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