rhetorical argument analysis

analyze a commercial and assess the use oflogos, pathos and ethos in the argument

A Rhetorical Argument Analysis essay will examine the effectiveness of an argument based on the way it is organized, written and/or presented. You will assess the use of pathos, logos and ethos in the argument. In addition, you will determine the effectiveness of the argument’s claim and reasons.

choose a commercial from the list provided to build an argument

http://www.youtube.com/watch?v=QeXQbBxP5UI Planter’s Peanuts

Three to five sources beyond the commercial are required. Use a variety of sources that includes journals, books, magazines, newspaper articles, or reference materials. Databases such as ProQuest and InfoTrac are good sources. Wikipedia is not a credible source. Sources must be within five years, with exception of historical information that is part of your argument.

read and discuss every element of Chapters 19 and 20. The information in these chapters provides outstanding guidance on the development of Essay #2.

1. discuss how the documentary fits the format of a Classical Argument
2 discuss how the commercial uses pathos, logos, and ethos to support its claim.
3 Finally, you will incorporate sources that further strengthen the commercial’s claim that also supports your thesis statement.
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