Small-Business Marketing Strategy-Research Paper

Subject Area:        Academic Level
Business          Undergraduate
Number of Pages:        Deadline
4 Pages Double Spaced (approx 275 words per page)          1d 7h 59m
Writing Style:        Number of sources/references
APA          3
Details:
* I MUST HAVE THE PAPER NO LATER THAN FEB. 16, 2013.

Write a four (4) page paper that lays out a marketing strategy for a small business seeking to attain its first government contract. The proposal should include the following:

1. Describe the small business and what it does (you can be as creative as you like here). ** THE WRITER IS FREE TO CREATE THE SMALL BUSINESS

2. Select three (3) electronic marketing resources (from Chapter 8) and explain why these would the most useful to your marketing efforts. I HAVE CHOSEN THE FOLLOWING THREE:

I. The Internet and Social network websites

II. “FedBizOpps.” Federal Business Opportunities Website – https:www.fbo.gov
III. Federal Supply Schedules/GSA Schedules

3. Explain which electronic marketing resource would be least useful to your efforts and explain why. I HAVE CHOSEN THE FOLLOWING:

The Federal Register – It is just a daily newspaper that informs the public of congressional and federal enactments and regulatory activities. It is the official publication used by the federal government to announce changes to the Federal Acquisition Regulation.

4. Evaluate which support program or services would be most useful to your efforts and explain why. I HAVE CHOSEN THE FOLLOWING SUPPORT PROGRAM/ SERVICE:

Small Business Administration

5. Use at least three (3) quality academic resources in this assignment. Note: Wikipedia and other Websites do not qualify as academic resources.

** TO THE WRITER: I will also attach the “How to Market to the Federal Government Lecture Notes” document from our class lecture for your use, if you need it.

I WILL ALSO UPLOAD THE FULL INSTRUCTIONS FOR THE PAPER.

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