Smartshoes Goes Global-2

Focus on specific issues that are relevant to selling a US brand overseas. For example, you can start by the issues of “pricing strategy, product and promotion, logistics management, and distribution of goods” identified in the second paragraph and “political, economic, and competition conditions” identified in the third paragraph.

Explain how each factor may negatively affect the business if not considered or positively if well-managed.

Include in-text citations corresponding to the references. Each reference should have a corresponding in-text citation

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