social media platform

social media platform

Question1 (3 pages):Detail the evolution of the social media landscape, from its inception, to today. Use the product life cycle, as it applies to the industry, as a frame work to explain the evolution. Also consider the distinction between niche social media platforms, and broad social media platforms, and how their relationships have evolved.

Question2 (2 pages): Discuss the current business models adopted by the social media platforms, and the sustainability of those models. Consider how these models may change, and how they are adapting to mobile versus PC. Please use accurate numbers(revenue, click through rates etc.) to the extent you can find them, and show a good understanding of the types of advertisements that are available to marketers on these platforms.

Question3 (2 pages): Social media platforms create a lot of value. That value is shared by the platform, marketers and users. Expand.

Question4 (2 pages):Examine the status of the mobile payments market-place. Make a case for which vendor will successfully compete in this market-place as the market-place matures.
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