specific professional context eg advertising, law, business
specific professional context eg advertising, law, business
Q1
You will conduct an investigation into the language used in a specific professional or academic context through primary and secondary research. Your findings will be presented as a report. The professional context chosen may relate to an academic subject area such as HR, marketing, accounting, tourism or management; or to a specific professional context eg advertising, law, business etc.
Each student chooses the focus of their investigation and agrees it with the lecturer by week 4.
WHAT TO DO
• Identify a professional or academic area of language use to investigate e.g. Business, Tourism, academic journal papers
• Primary research: prepare a questionnaire – for example if you are analysing job application cover letters, you may wish to conduct interviews with the sender (job applicants) and receiver (potential employers) examining their perspective on the letters.
• Secondary research: identify 5 – 6 texts within this field e.g. cover letters for jobs, travel destination information, abstracts and conduct a stylistic analysis of the texts
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