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Strategic Alliance

Research and provide an example of a strategic alliance in a 500 word essay. Describe the alliance. (example: Dell using Microsoft not partnerships like Ben and Jerry’s)) How has each partner benefited from the alliance? What total quality challenges did they face? Support your essay with three credible references. Follow APA format

This must be one of your references:
Quality Management for Organizational Excellence: Introduction to Total Quality by David L. Goetsch and Stanley B. Davis, Sixth Edition- Prentice Hall.

 

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