Strategic Management and Leadership

Strategic Management and Leadership
Instructions:
Strategic Development – A Long Term View
Report
4,500 (+/- 10%)

On successful completion of this assignment you will be able to:
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Critically evaluate the current strategic management concepts. Analyse the strategic planning process.
Critically analyse the in-depth understanding of the complexity of the environment and its applications on decision-making process.
Apply and critically appraise the strategic approaches to practical situations in various types of organisations.
Assess current developments in the organisational environment and alternative responses related to strategy.
??Scenario
Managers need to understand how strategy is formulated in business and how it shapes the direction and activities of an organisation. Strategic planners and strategy consultants alike need to understand the nature of strategic decision making, management and leadership in the current increasingly competitive and globalised business environment.
You are a strategy consultant working for a management consulting firm. Your organisation has just secured a new client, a UK FTSE 100 Financial Services organisation. They have asked for a strategic review to be carried out which ultimately assesses the overall strategic direction of the organisation.
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??Your Task
Strategy Development – A Long Term View
Selecting ANY ONE FINANCIAL SERVICES Company currently listed on the UK FTSE Stock market and undertake the following tasks:
1. RECENT PAST (5-25 years): Recent strategic development history:
Research and describe the strategic development history of the company you choose located within the context of the industry to which it belongs over the past 5 to 25 years.
Choose the duration of time for the study most appropriate for understanding the key strategic developments that have influenced the long-term direction of the company to the present day. Identify any changes in strategy that the company has made during the period in question and analyse how and why these changes were made (1500 words).
2. CURRENT: Current Strategic Situation:
Building on your analysis undertaken in section 1 provide an evaluation of the company’s current strategic situation at the time of writing which relates to the previous section.
Pay particular attention to:-
The company’s strategic macro, industry and competitive environment and changes and trends in that environment using the appropriate tools (STEEPLE, 5 Forces).
The company’s endowment of internal resources, capabilities and organisational structure emanating from decisions made in the recent past locating this evaluation within the context of Resource Based View theory (RBV).
Give a synopsis of the company’s strategic situation in a way which is meaningful for the strategic choices it is able to make for the future which are the subject of section 3 below (1500 words).
3. FUTURE: Strategic Direction for the future:
Based on your research and analysis undertaken for sections 1 and 2 above, explore a limited range of distinctively different choices of your own creation available to the company for the future.
Evaluate and assess the choices available leading to recommendations for the company’s strategic route forward.
Make clear the assumptions you have made as a basis for this future direction.
Present your recommendations in a way that take account of potential uncertainties and changes that might occur that might in turn affect those recommendations (1500 words).
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??Guidelines
Submissions will be expected to demonstrate the following qualities:
1. Answering the central focus of the assignment topics.
2. A critical appreciation and application of relevant literature and theories to support argument and substantiate model(s) and other aspects of the assignment. 3. Taking ownership of the content, being prepared to debate and argue a personal position, evidences evaluative skills. A submission made up of extracts from published sources which is descriptive and just theoretical, is not acceptable. Your submission must have interpretation and consideration of the challenges and issues of taking theory into practice (using cases and/or personal experience).
4. Ability to analyse relevant theoretical concepts in a critical manner, evaluation of material.
5. Logical flow of ideas and treatment; imaginative approaches; appropriate selection of real world factors related to the model(s) or specific assignment topic. 6. Evidence of additional personal research, and the ability to analyse material from a variety of appropriate relevant perspectives. A clear and listing of references using the Harvard referencing method.
7. Presentation, structure, appropriateness of methodology, breaking into section headings/subheadings, tidiness.
8. A strong, robust and supportable conclusion.

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