Strategic Marketing Management
This is NOT a case study analysis. The cases attached will help to identify the problem facing the firm. This assignment must focused on the Cleaning SBU ONLY!! Site ALL sources APA style.
Completing the 2 task below-
1. PESTEL Analysis for a survey of the marketing environment. You should also include a brief history of firm and the macro/micro factors that are most relevant.
2. Porter’s Five Force model
Links that will be helpful:
https://www.thecloroxcompany.com/release/clorox-releases-2018-integrated-annual-report/039a0469-4a40-475a-a3e7-367e236f8b95/
https://investors.thecloroxcompany.com/investors/financial-information/annual-reports/default.aspx
https://last10k.com/sec-filings/clx#s0C0353D6BC1352FCB0D44F9ED9F5BD1F
https://marketrealist.com/2015/11/hard-compete-clorox/
Additional research may need to be done
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