strategic marketing managment
strategic marketing managment
Q1 what marketing strategy does lever bros. seem to be following with the development and introduction of lever 2000?
Q2 what "type of newness to the market" category (table 8-2) best descried lever 2000 ? explain
Q3 why would lever bros. decide against using and established soap brand like dove to market this new soap
Q5 in the case of this product , is appears that lever Bros used phased development approach with extensive market testing . why was this appropriate in this situation and is this always the best approach in this industry ?
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