SWOT & PEST Analysis
doing a SWOT and PEST analysis on an international media company (e.g. Walt Disney) which should include:
Overview of the Company
Its key business and financial performance in recent years
Detailed description of SWOT Analysis (marks will be given on the number of points)
Detailed description of PEST Analysis (marks will be given on the number of points)
Any references and quotes should be marked and noted at the end of the report
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