Tatical Management: Lockheed Martin and its business strategy

The term paper is one way for you to apply the concepts and ideas that we will study in the Business

Organization and Management course.

During the semester we will study a range of managerial responsibilities including planning, organizing,
staffing, strategy formulation, decision-making, leadership, communicating and controlling. Each week we
will use current business events to discuss the real-world application of these and other key concepts. The
term paper, which will involve your tracking and analyzing current events in a company you will select, is a
continuation of this process.

Getting Started

To get started, identify a company whose business activities you will follow for the term. During the
semester you will be responsible to gather information (from the financial press, credible business
publications, the company website, etc.) concerning the activities and events (e.g. new product
introductions, management changes, key problems encountered) that have occurred in that company. In advance,
I would like to review with you the company you select.

Your Deliverables

Your completed paper will consist of a typed report of approximately five double-spaced pages in length (not
counting the works cited page) containing the following information:

– Company name, brief business description and history.
– The key activities and events that have occurred in the company during the term.
– The actions and strategies that company managers employed to address these issues.
– The specific ways that management?s actions demonstrated the application of the principles and concepts we
have discussed during the semester.
– Works cited page.

Important Reality Check Regarding Your Paper

The purpose of this paper is to get you to tie back this course?s subject matter to the key issues and
events that have occurred in your target company. This will require thoughtful analysis and interpretation
on your part. Simply summarizing the articles / other background materials you have collected will not meet  this assignment’s requirements.

 

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