Texas Instrument

I. Situation Analysis
a. Internal Environment

i. What is the company’s mission and overall business objectives?
ii. What resources does the company have that make them unique?
iii. How is the marketing function organized?
b. External Environment
i. What is the overall domestic and global market for the product? What is the approximate market share (not cost/price of shares)?

ii. Who are the competitors? What are their marketing strategies?

iii. How does the economic environment affect demand for the product?

iv. What is happening in the social and cultural environment that affects the product?

v. What is happening in the legal and regulatory environment?

vi. How does the technological environment affect the business?
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