The feature film , The First $20 Million (dir. Mick Jackson, 2002) deals with issues of entrepreneurship.

Part A: Describe the main business idea, its evolution and implementation. Using Michael
Porter’s five competitive forces model define strategy used in the film.
The Five Competitive Forces model is an outside-in business unit strategy tool that is used to make an analysis of the
attractiveness (value…) of an industry structure. The five competitive forces analysis is made by the identification of 5
fundamental competitive forces:
• The entry of competitors (how easy or difficult is it for new entrants to start to compete, which barriers do exist)
• The threat of substitutes (how easy can a product or service be substituted, especially cheaper)
• The bargaining power of buyers (how strong is the position of buyers, can they work together to order large
volumes)
• The bargaining power of suppliers (how strong is the position of sellers, are there many or only few potential
suppliers, is there a monopoly)
• The rivalry among the existing players (is there a strong competition between the existing players, is one player
very dominant or all equal in strength/size).

Part B:

Identify the core team members in the film. Using stages of team development model:
forming – storming – norming – performing -adjourning
summarize the team evolution and progress through each stage
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