This week you are playing the role of the Marketing Manager in a marketing simulation for Minnesota Micromotors, Inc. (MM). Minnesota Micromotors, Inc. (MM), based in Minneapolis, is a manufacturer of brushless, direct current (BLDC) 1 motors used in orthopedic medical devices. Approximately 70% of the revenues of Minnesota Micromotors, Inc. were generated from customers that placed large-volume orders. In this Assignment, you will engage in the development of the following professional competencies: Analyze Quantitative Data Active Listening
You have just been named marketing manager of a major franchise. Your job will be to perform the daily tasks of a marketing manager.
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In this scenario, you will be responsible for the following:
- Develop a marketing research plan for a product.
In addition you will be conducting the following tasks:
- Illustrate the research process
- Use secondary data sources
- Develop a primary data plan
- Predict market potential and forecasting
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