Web Case Study

Web Case Study
Demonstrate your understanding of the power of the web to connect communities. Marketing is no longer about simple, one way communications – if needed it ever was! The development of the internet from the mid 1990’s has completely changed the way consumers interact with companies and products especially recently with social media a new major player in the market. Your task for this assessment is to develop greater depth to your understanding of the opportunities that the web now provides companies.

Visit Facebook.com and find a company profile in the retail fashion sector examples David Jones, Lorna Jane, Hugo Boss, Aussiebums, Dotti etc. for which you will write a case study (ideas on what a case study should contain, look through the opening cases for each chapter of the text). The principal question to answer is: How do social media and consumer-generated content change the way marketers operate?

In your report, you should address the following issues:

1. Provide a brief overview of the company, its products and history, etc

2. Investigate how many friends the company has and what facilities, resources and activities, they provide on facebook page? Does the company actually “sell” through Facebook or is the site only about connections? What is the significance of consumer-generated content for this company and its products?

3. Why would Facebook customers what to befriend a company? Consider issues of consumer trust, market and media fragmentation and the critical issue of connection through social networks. How does the Facebook page build and maintain customer relationships?

4. If you were to advise a small business that is thinking of setting up their own Facebook page, based on your analysis of the company page and you learning about consumer-generated content, provide and justify 3 key points that the small business should consider.

 

ORDER THIS  ESSAY  HERE NOW AND  GET A  DISCOUNT  !!!

 

You can place an order similar to this with us. You are assured of an authentic custom paper delivered within the given deadline besides our 24/7 customer support all through.

 

[order_calculator]