what is meant by the term ‘External Analysis’? What is the purpose of ‘PESTEL’ analysis? (Approx. 100 words)

2. In your own words and using referenced quotes describe what is meant in strategy by the ‘Resource-Based View’? (Approx. 100 words)

3. In your own words how might you undertake ‘Internal Strategic Analysis’? What models would you apply and why? Where would you go to find the information you need? (Approx. 100 words)

4. In your own words and using referenced quotes describe what is meant in strategy by ‘Organisational Purpose’ and describe what is meant by ‘Corporate Social Responsibility’ (Approx. 100 words)

5. Should organisations focus more on profit and shareholder satisfaction or responsibility and stakeholder satisfaction? Discuss your own thoughts but try to support your ideas with theory or examples (Approx. 100 words)

6. Read the attached case study & watch the Fox business video from 5 mins in to 11.05 (ends with “before I let you go and interviewer starts talking about commodity prices)
• What are Pepsico’s strategic objectives? Why does the firm exist?
• What are the possible strengths and benefits of the strategy?
• What are the possible weaknesses and disadvantages of the strategy?
• Do you think the organisation has the right balance between profitability and responsibility?
• What do you think of the CEO?

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