What is the difference between trip purpose and trip motivation?
a) What is the difference between trip purpose and trip motivation?
b) What are the strengths and weaknesses of each as a segmentation criterion?
Economic Impacts of Tourism (Weaver & Lawton, 2010, ch.8): Question 7 (p.234)
c) What kind of employment structure tends to be characteristic of the tourism industry?
d) What are the positive and negative impacts of this structure?
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