What is the most important thing to consider in new product development? Why?
Respond to the following in a minimum of 350 words:
Consider the product line offered by your local McDonald’s franchise. Discuss examples of product width, length, depth and consistency offered by this company and what the company may consider in defining its product mix. (175 words)
What is the most important thing to consider in new product development? Why? (175 words)
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