You are required to conduct a strategic analysis of an international company of your choice.

You are required to conduct a strategic analysis of an international company of your choice. You should choose a company in which you have worked, have some knowledge, or one that has a high media profile. If you are in doubt about your choice of company, consult your tutor.

It is important that you relate relevant theoretical frameworks to the empirical information (data) you have gathered in order to analyse, and not merely describe the organisation’s strategy. You should aim to evaluate the viability of the firm’s current strategy and make any recommendations for changes to the strategy that you consider to be appropriate.

This analytical report should be no more than 3,000 words in length, should demonstrate your ability to identify and employ relevant academic concepts, theories and models, and should be fully referenced using the Harvard referencing system.
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