1. How would you implement the concept of Triple Bottom Line (People, Planet, Profit) at the NAB company you created?   

Notes: 

• Your response should have three headings, each focusing on an aspect of the triple bottom line as outlined below. 
• Check out Chapter 14: Social Responsibility & Sustainability for more information.  
• You will use this week’s information in Assignment 3: Ethics and Social Responsibility Plan.  

Keep the following format in mind as you complete this week’s discussion: 

• Profit – When looking at profit from this theory’s perspective, the idea is that profits will help empower and sustain the community as a whole, and not just represent a benefit for the shareholders. (Briefly explain your approach.) 
• People – Discuss your approach to care about suppliers, customers, community, employees. (For example, to care about employees you can provide a good working environment, training and development opportunities, healthcare, etc.) 
• Planet – Discuss your approach to minimize your impact on the environment. (An example would be to create processes to minimize waste or reduce energy usage; maybe you are using recycled materials, etc.) 

IMPORTANT NOTE: Post at least one substantive comment to another student’s post.