International business

Aii, Inc. (https://www.americaninstants.com/our-company/) is a leading manufacturer of powdered beverages in the U.S. that has been in business for over 50 years. The company is a manufacturer and blender that offers the ability to create and package new products to customer specification. They can react quickly to the market when new beverage trends are introduced and also offer their own functional beverages. The company facility is located in Flanders, New Jersey with easy access to several major ports and ability to ship to locations anywhere in the Mid West to the West Coast. From there, the product can also be shipped internationally.

Aii, Inc. is currently contemplating an expansion of their marketing operations (sales) internationally to Brazil.

Acting as an IB consultant offer and justify your recommendations on Aiis international marketing mix (4Ps) in Brazil.

Submission:

I should receive your Midterm 3 report by midnight, Pacific Time, March 25, 2020

Space limit: 1 page in Word or PDF

Evaluation/grading criteria

o Demonstrated theory application, strategic argumentation

o Factual support, analytically compelling

o Please include major links, references enabling me to verify your analysis and recommendations. Without links, references your analysis loses customer appeal.

 

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