Madison Reed’s Service Quality and Improvement
– Describe Madison Reed’s service Quality (includes 5 dimensions of service quality, read carefully in attachment below). Is there any Gaps in its service quality?
– What are the key areas that needed improvements and what solutions would you suggest? Key areas: Service process/Service blueprint/Service encounters/Service quality/Customer satisfaction/Management of supply and demand/Application of information technology
Below is an attachment of an example I want you to follow for Service Quality, PLEASE PLEASE PLEASE READ it carefully to make sure you understand exactly how to write and what information is needed in the paper.
I have also attached the definitions of the 5 Dimensions of Service below to help with the writing.
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