Persuading the company that I work for (a marketing company) to add “fitness industries” to their list of niches that we advertise for

1.    Introduction: 
To: 
From: 
Date: 
Subject:
2.    General:  One paragraph about the overall purpose of the analysis
3.    Methodology: 
a.    Data Description this will be one paragraph describing your data. 
Note where the data originates, how it was compiled, and the age of the data.
Also point out 1-2 statistics (mean, median, standard deviation, etc..) that seem to describe the data the best.
b.    Chart that helps describe your data set.  (You can insert the chart in the Word document or reference a chart in an Excel spreadsheet).  Use Excel to create the chart, no other charts will be accepted. 
4.    Analysis:
a.    Outlier analysis Provide one paragraph of your findings of outlier analysis.  Make reference to the Excel spreadsheet.
b.    Two forecasts Discuss the findings from your two forecasts.  Make reference to the Excel spreadsheet. 
c.    Error Analysis Discuss the findings from the error analysis.  Make reference to the Excel spreadsheet.
5.    Conclusion provide 1-2 paragraphs of the conclusion.  This will tie it all together discussing what the data is telling you with respect to the overall purpose.  You should state what the forecast value is.  The work in the analysis portion of the memo should support the forecast. 

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