Chapter 10: Plan and Buy Media: SS+K Chooses the Right Media for the Clients New Branding Message

As indicated in the chapter, Product placement is also slowly but surely making its way into videogames. Advergaming brings real-world brands into the game. On the surface this seems like a natural extension of product placements that we see every day in our TV programs, movies, and online surfing adventures. Adult gamers would think it unusual if the street scenes where high-speed chases and gun battles took place didnt have billboards and signs that advertised real products. Should product placements in youth-oriented video games have stronger standards?

Assume one of two roles: (a) You are a proponent of product placements in video games, or (b) You are an opponent of product placements in video games. Develop an effective argument for your position. Remember that your argument must address the ethics of using product placements in youth-oriented games. Discuss your argument with peers. Debate the opposition.

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