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Developing a Health Communication Campaign to Address Target Health Problem:

Students will begin campaign development by conducting an independent and detailed problem analysis on the selected health issue. The problem analysis must include a comprehensive review of the literature relevant to the chosen health issue, a clear objective(s), and a description of the relevant theoretical framework(s), and supporting research from health communication. The paper should be no more than 5 pages in length, double-spaced.

***UHCS= University Health Care System

This is the topic:

Inputs:

UHCS mental health services

RAs

Student Organizations (Peer Health Exchange)

Activities:

Social Media (instagram, reddit, Facebook)

Northeastern parents page

Posters

Community outreach

Videos for UHCS

Toolkit

Tips for self care

Mental health resources (UHCS website, sucidie hotline, therapist finder website)

Email marketing

Developing a forum students could use to vent

Short and midterm outcomes:

Raise awareness of mental health issues from physical and social isolation

Creating buzz for mental health awareness

Student changes in belief in:

Self efficacy

Focus on reducing stigma?

Severity

Perceived barriers

Cues to action

Mitigating the effects of social isolation

Empowering students to join clubs

Encouraging students to self care (ie. daily walks, finding new hobbies, carving out time for calls with friends etc.)

Increasing access to mental health facilities

Helping UHCS improve their facilities

Long-term outcomes:

Reduction of drop out rate

Reduction of mental illness rates caused by physical and social isolation

Increasing number of mental health professionals at UHCS

increasing number of students willing to seek treatment

 

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