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How does marketing influence buyers to purchase?

This week, you will complete your annotated bibliography.
Develop search terms based on your research question.
Find two scholarly journal articles and one e-book and two appropriate non-scholarly sources using a search engine such as Google or Bing.
Create APA references for the non-scholarly sources.
Write annotations for each source.
Develop a thesis statement based on your research question.

RESEARCH QUESTION: How is marketing used to influence buyers to make purchases?

The non-scholarly source may be any of these types of sources:

A newspaper or magazine article (not an editorial).
An article from a professional organization website or trade journal (e.g., science, medical, etc.).
An article or report from a .gov website.
A blog post written by an expert on the topic.
The non-scholarly source may not be

A book or book chapter.
A scholarly article.
A reference source (e.g., encyclopedia, almanac, dictionary).
Be sure to copy and record the URL (web address) of the non-scholarly sources that you choose so you can include it in your reference.

Follow the example file and template provided as closely as possible.

 

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