Marketing Research

The purpose of this project is to provide the student with the experience of applying marketing research techniques to an actual business problem of interest. This major class project is worth 30% of your final grade.  You will be required to select a business or industry that you are interested in and to develop a problem that you think can be addressed through marketing research. It is important to utilize course terminology throughout your project. All project topics must be approved by the instructor before proceeding. Each student must present his or her final report at the end of the semester.

To fully comprehend the breadth and scope of a successful Marketing Research report, it is imperative to understand the nine key stages in conducting a market research project:

Stage 1. Formulating the marketing research problem

Stage 2. Method of Inquiry the Scientific Method & developing a hypothesis

Stage 3. Select a Research Method

Stage 4. Planning the Research Design

Stage 5. Select the data collection techniques

Stage 6. Sample Design and Procedures

Stage 7. Questionnaire development Please refer to the rubric for criterion & grading 

              standards.

Stage 8. Analysis and Interpretation

Stage 9. The Marketing Research Report Include survey results, conclusions and 

                    recommended courses of action

Your final project must include the following elements:

-Defining the Research Problem

-Selecting the Research Design

-Development of a Questionnaire

-Analysis of Data

-Presentation of Findings and Final Report

 

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