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1.    (Chapter 5). The authors of your textbook suggest that political candidates use campaign advertising to achieve three primary purposes: to praise the candidate, to condemn the opponent, and/or to respond to charges.  Discuss each of these purposes and offer examples of each. Use The Living Room Candidate to locate examples and to inform your answer.
2.    (Chapter 6). Are political campaigns ethical?  Based on your reading of the chapter, what are some important measures for ethics in politics and in political campaigning?  Based on your answer, is negative political advertising and attack advertising ethical?  Why or why not?
3.    (Chapter 7). The authors of your textbook make the claim that public Speaking is the most fundamental communication practice in any campaign.  Is this true in 2020?  What are stock speeches, and what are the types of stock speeches?  What are the components of each of the types of stock speeches?  Discuss the practice of political speechwriting. Why and how is it done
4.    (Chapter 8). Define, describe, and discuss the purposes and strategies for announcement speeches, acceptance speeches, and speeches of apologia.
5.    (Chapter 9).  Discuss pre-debate, during debate, and post-debate strategies candidate strategies.  In what ways do campaign debates effect campaigns and elections?

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